Keynote Addresses

Leading Legacy Teams

Tom Flick, Former NFL Quarterback & Rose Bowl Champion

When: Monday, April 21, General Session 1

Drawing on his broad NFL and corporate team development experience, Tom will share strategies for creating a winning environment in your company and building a “legacy team.” Tom shows how to awaken slumbering morale, sharpen team vision and secure strong performances company-wide.

Blindsided!

Jim Harris, Internationally Renowned Author, Speaker and Management Consultant

When: Wednesday, April 23, General Session 4

Recently ranked as one of the nation’s top ten speakers, Jim is one of North America’s foremost authors and thinkers on change and leadership. Applying lessons from his landmark new book Blindsided, Jim offers practical advice on embracing change in a world where “chaos” is the norm. Jim reveals how to take advantage of emergent trends, information explosion, technological innovation, shifting regulations, changing competitions, and emerging markets. Don’t get blindsided!

Feature Presentations

Capacity and Forecast for the Refrigerated Trucking Industry

Bob Costello, Chief Economist and Vice President, American Trucking Association

When: Tuesday, April 22, General Session 2

Bob Costello, an expert on trucking economics who has given Congressional testimony on the state of the industry, will break down the current market, offering statistics and analysis including Trucking Volume and Capacity, ATA’s Refrigerated Load Index, Volume by Sector, Market Share of Different Transportation Modes, Fuel Pricing, and plenty more insights critical to your transportation and logistics business strategy.

Sustainability and the Cold Chain
Panelists: Daniel DiGrazio (Perdue Farms) and Vernon Rose (Smithfield Foods)
Moderator: Bob Garrison, Editor of Refrigerated & Frozen Foods
When: Tuesday, April 22, General Session 3
How are refrigerated and frozen food processors actually applying tenets of environmental sustainability to the supply chain? Logistics executives with Smithfield Foods and Perdue Farms will talk about their companies’ activities in this area and discuss logistics-related goals for the present and future.

"Going Green" Workshop

Developing Your Company’s Corporate Environmental Policy

Steve Kelly, Vice President of Operations, Elzinga & Volkers, Inc.

More and more customers are developing environmental policies and want their partners to meet their standards. Don’t fall short of your customers’ expectations. Learn how to develop your own green plan in this intensive workshop led by Steve Kelly of Elzinga & Volkers, Inc., a leader in environmentally sound construction and operations policy. Participants will come away with specific, actionable methods for greening their company, reducing energy costs, and developing a reputation for corporate environmental responsibility that will satisfy customers and partners.

Focus Sessions

Monday, April 21, 11:00 am-3:00 pm

These thirty-minute strategy sessions cast a laser focus on the industry’s most important trends and operations issues. Every participant will find a range of sessions and speakers that speak directly to their most pressing needs - this is "power" education at its finest. For full description of our Focus Session download the onsite program.

Scientists Speak! 

Sunday, April 20, 1:00-4:20 p.m.

WFLO devotes Sunday afternoon to food science, as the members of the WFLO Scientific Advisory Council apply their expertise to your everyday operations. In a series of powerful 10 minute presentations, our experts will discuss the latest practices in food safety and security and how to maximize your food quality while minimizing storage costs. Don’t miss this once-a-year opportunity to hear the latest food science news, speak personally with the industry authorities, and even enjoy a little taste-testing.